Snapfish Sued Over "Always on Sale" Pricing: Lawsuit Says Those Discounts Are Fake

Snapfish is being sued over the discounts plastered across its website. A new class action lawsuit alleges those 30% to 70% off "sales" aren't real — because the products were never actually sold at the higher "original" prices in the first place.

The lawsuit was filed February 27 in California federal court by a customer named Sean Haratyk, who says he bought prints and large prints from Snapfish believing he was getting 65% off. According to the complaint, the strikethrough "regular" prices listed next to the sale prices weren't the prices Snapfish actually charged in the previous three months — which is what California law requires before a retailer can advertise a former price.

The complaint claims Snapfish — which is owned by Shutterfly and sells photo books, cards, prints, and home decor online — runs this scheme across its entire site, with hundreds of thousands of customers allegedly misled into overpaying. The lawsuit says this violates California's False Advertising Law, Unfair Competition Law, and Consumers Legal Remedies Act.

Who's eligible

Right now, the proposed class is limited to California residents who bought one or more items from Snapfish.com at a represented discount from a higher reference price. Haratyk is suing for damages and an injunction to stop the practice.

How to file your claim

There's no settlement yet — this case was just filed. No payouts are available right now, and there's no deadline to act.

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