Beyond Meat Sued Again — Allegedly Misled Consumers and Investors in Back-to-Back Class Actions

Beyond Meat is getting sued again.

A new securities fraud class action alleges the company hid a $77.4 million asset writedown from investors while publicly bragging about cutting costs and improving margins. The stock cratered over 40%.

This comes just one year after Beyond Meat paid $7.5 million to settle a separate class action accusing it of exaggerating the protein content on its labels. That's two major class actions in two years — one for allegedly misleading the people who ate the food, and another for allegedly misleading the people who bought the stock.

The Securities Fraud Case

The lawsuit covers investors who purchased Beyond Meat securities (NASDAQ: BYND) between February 27, 2025 and November 11, 2025.

According to the complaint, the company knew that certain long-lived assets — manufacturing plants, equipment, leases — were worth far less than what the books said. Rather than disclose this, Beyond Meat allegedly kept telling investors things were on track.

Then it all came apart. In October 2025, the company disclosed a material impairment was coming. Stock dropped 23%. A week later, it delayed its earnings report to "complete the review." Down another 16%. When the numbers finally dropped in November, they revealed $112.3 million in operating losses, including the $77.4 million writedown. The stock fell again, landing around $1.12 a share.

The lead plaintiff deadline is March 24, 2026. No settlement amount yet — this one is still early.

The Protein Settlement (Already Paid Out)

In 2025, Beyond Meat paid $7.5 million to settle allegations that it overstated the protein content and quality of its plant-based products. The lawsuit claimed the actual protein digestibility was lower than the labels represented — meaning consumers allegedly paid premium prices for products that didn't deliver what was promised.

That settlement covered purchases made between May 2018 and August 2024 across products like Beyond Burgers, sausages, tenders, and meatballs. The claim deadline has passed.

The Pattern

Allegedly misleading labels. Allegedly misleading financial statements. A $39 million trademark judgment from a Dunkin' ad dispute. An all-time low stock price. Bankruptcy rumors. And a pivot into sparkling protein drinks.

At some point, the lawsuits stop being isolated incidents and start looking like a pattern.

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